Apple’s ‘big story’ this holiday season is its credit card, analyst says

The “big story” for Apple this holiday shopping season won’t be what products consumers buy but how they pay for it, according to D.A. Davidson & Co. analyst Tom Forte. “AirPods Pro [is] a good product, but I think the story for Apple’s holiday sales this year is in payments with the Apple Card,” he said Friday on “Closing Bell.”