The Alkaline Water Company Inc. (TSX-V | OTC: WTER)
- The Alkaline Water Company Inc. (TSX-V | OTC: WTER) signs deal with Infusion Biosciences to provide ready-to-drink natural hemp-extract formulations
- WTER moves closer to being the first national beverage company to bring true water-soluble, full-spectrum features of bioactive natural hemp extract molecules to U.S. consumers.
- Hemp and CBD Infused Beverage market estimated to be $600 Million US Market by 2024
moves closer to bringing a CBD-infused beverage to consumers by announcing a deal with Infusion Biosciences. Infusion Bio-sciences technology will provide water-soluble molecules like CBD cannabinoids to the Company. This may likely accelerate WTER's ability to have a market ready CBD-beverage before the competition. It could provide a major revenue boost for the company in a market that is expected to explode.
The market, according to Canaccord Genuity, for marijuana-infused beverages could be a $600 Million
market in the US in the next four years.
The Alkaline Water Company already has national distribution and national production facilities with the ability to scale, and now has a proprietary technology to bring true water-soluble, full-spectrum features of bioactive natural hemp extract molecules like CBD to U.S. consumers.
Alkaline Water is amped about the opportunity offered by cannabis. “Do I just want to be a CBD player in the dispensary market? Absolutely not," said Aaron Keay, chairman of Alkaline Water Co., as quoted by Bloomberg News
, “I want to be a CBD player in the supermarket places, which we already dominate, and then branch out into more mainstream from there.”
Sounds like they could be the front-runner in the CBD-Beverage industry.
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The Alkaline Water Company Inc. Secures Water-Soluble Natural Hemp Extract Formulations
A88 Infused Beverage Division, Inc., Enters into Technology-Licensing Agreement with Infusion Biosciences, Inc.
The Alkaline Water Company Inc. (TSXV and OTCQB: WTER)
, announced today that its wholly-owned subsidiary, A88 Infused Beverage Division, Inc., has entered into a Binding Letter of Agreement with Infusion Biosciences, Inc., that provides a non-exclusive license to utilize its proprietary Aqueous Phytorecovery Process technology. Under the Agreement, IBS agreed to provide A88 Infused with ready-to-drink natural hemp-extract formulations. With APP’s formulations, A88 Infused is expected to be the first national U.S. beverage company to bring true water-soluble, full-spectrum features of bioactive natural hemp extract molecules to U.S. consumers.
“With the benefit of IBS’s CEO Dr. Arup Sen’s knowledge and formulations, we are positioned to take a leadership position in the emerging hemp-infused beverage category. The quality and purity of IBS’s formulations are uniquely aligned with our commitment to ‘clean beverages’ that our nearly 50,000 retailers and loyal Alkaline88® consumers have come to trust and expect from us. These proprietary formulations will allow us to infuse water-soluble cannabinoids without the use of any chemicals or additives. Being truly water soluble, they will absorb through the stomach and the small intestines, therefore allowing for rapid absorption within minutes. Combining this science and technology with the power and integrity of the Alkaline88® brand is expected to create a market-leading approach to the fast-growing hemp-infused beverage category,” stated Richard A. Wright, President and CEO of The Alkaline Water Company Inc.
IBS is a biotech company focused on discovering and commercializing innovative products that use cannabis and hemp plant ingredients in their natural forms produced by the APP Technology. APP Technology comprises a patent-pending process that uses proprietary reagents to produce two unique, ready-to-consume ingredients with the full-spectrum features of bioactive cannabinoids and terpenes from hemp. These are Infuz2O, which is a solution of naturally water-soluble molecules, including cannabinoids and terpenes, directly from the plants; and Bio-Natural Oil, which are free, naturally-occurring oils, including cannabinoids and terpenes, recovered as a natural oil from the plants. Due to the retention of the natural state, both Infuz2O and Bio-Natural Oil are unique in that both deliver plant specific experience in novel products. APP Technology is based on more than 12 years of research and development of water-soluble minerals and plant phytochemicals.
“We are excited to license APP Technology and offer our formulation expertise for the Alkaline88® product line in the United States. They have already proven to be an innovation leader and a trusted, respected brand that is well-loved by consumers in the premium water category. We believe with our technology and formulations, coupled with their speed-to-market, proprietary electrolysis process and current distribution channels, A88 Infused beverages will become a dominant brand in the hemp infused beverage category,” said Dr. Arup Sen, CEO of Infusion Biosciences, Inc.
The Alkaline Water Company Inc. fully intends to comply with all federal, state, and local laws, rules and regulations as the Company develops its hemp infused alkaline water and other nutraceutical product lines. The Company will not pursue the production or sale of hemp infused products until legally permitted and all necessary approvals have been obtained.
About Infusion Biosciences Inc.
is a biotechnology company focused on the discovery and commercialization of proprietary technologies that provide innovative means to deliver the experience and benefits of cannabis and hemp. Scientists at Infusion Biosciences have discovered the presence of, and developed methods to directly recover (APP Technology), water soluble forms of lipids (oils), including cannabinoids and terpenes, which naturally exist in cannabis and hemp plants. Infusion Biosciences is a major shareholder in the publicly-traded company Sproutly Canada, Inc. (CSE: SPR) (OTCQB: SRUTF) (FSE: 38G) which holds the exclusive license of APP Technology for the recreational and medical cannabis markets in Canada, Australia, Israel, Jamaica, and the European Union. Sproutly Canada, Inc. is a licensed producer in Canada under the Cannabis Act with a mission is to become the leading supplier to the cannabis beverage and edibles market.
About The Alkaline Water Company Inc.
The Alkaline Water Company Inc. (TSXV and OTCQB: WTER)
is a leading producer of premium bottled alkaline drinking water sold under the brand name Alkaline88®. With its innovative, state-of-the-art, proprietary electrolysis process, the Company produces healthy, all-natural and great-tasting alkaline water for a balanced lifestyle. Founded in 2012, the Company is headquartered in Scottsdale, Arizona, and focuses on national distribution and marketing for retail sale of Alkaline88®, one of the fastest growing premium bottled water brands on the market. To learn more about The Alkaline Water Company, please visit: www.thealkalinewaterco.com or connect on Facebook, Twitter, Instagram or LinkedIn.
About Alkaline Water Products
Alkaline88® is a premier 8.8 pH-balanced bottled alkaline drinking water, enhanced with Himalayan Pink Rock Salt, and the #1 selling bulk alkaline water in the United States. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged 500-milliliter, 700-milliliter, 1-liter, 1.5-liter, 3-liter and 1-gallon sizes. Alkaline88® is available in over 40,000 retailers in all 50 states, including national retailers such as Safeway/Albertsons, Walmart, Kroger, CVS, and other top regional and local supermarket chains. To find a retailer near you visit: http://thealkalinewaterco.com/about-us/locations/
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