Facebook on Tuesday said it was tweaking the desktop version of its site to make it difficult for ad-blocking software to be effective.
"We've designed our ad formats, ad performance and controls to address the underlying reasons people have turned to ad blocking software," Bosworth wrote, with "annoying, disruptive ads" cited as the main objection.
"As we offer people more powerful controls," he said, "we'll also begin showing ads on Facebook desktop for people who currently use ad blocking software."
Any site that relies on advertising revenue (no need to name names) has to have ad-blocker concerns. Some have been more aggressive in the fight than others. One of the most compelling arguments against the software is that producing content costs money, and advertisers offset a chunk of that expense.
"Some ad blocking companies accept money in exchange for showing ads that they previously blocked," Bosworth wrote, calling it "a practice that is at best confusing to people and that reduces the funding needed to support the journalism and other free services that we enjoy on the web. Facebook is one of those free services."
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