Bannon, a former Navy officer and Goldman Sachs investment banker, has been a conservative media executive for years. Now, suddenly, he is the Trump campaign's CEO, making him one of Trump's top advisers. The appointment formalizes what has been an informal and beneficial relationship between Breitbart.com and the campaign.
The far-right Breitbart website, founded by the late Andrew Breitbart, publishes a dash of news with a heavy dose of conservative opinion. It has been an unapologetic booster of Trump, critic of Republican establishment figures like Paul Ryan, and attack dog against Hillary Clinton.
Breitbart has celebrated moments when Trump's rhetoric has hewed closely to the site's editorial position.
"Trump Echoes Breitbart: Battle with Islam 'Like The Cold War,'" read one headline earlier this week.
It has also advocated for Trump's populist, nationalist policy positions. Last month the site started selling "Breitbart Border Wall Construction Co." T-shirts.
Breitbart has also touted conspiracy theories about Clinton's health and published dozens of stories about Bill Clinton's alleged treatment of women, with headlines like "The Secret Sex Abuse Victims of Bill Clinton."
And Bannon has been involved with the site ever since it began in 2007.
On CNN's "New Day" Wednesday morning, former Trump campaign manager Corey Lewandowski described Bannon's style as "win at all costs."
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