Robert De Niro Opening Luxury Hotel in London

"This is one of the finest [plans] we have considered for Covent Garden in years," said local councillor, Robert Davis. "The design is of the highest quality and it fits the bill as a Covent Garden building that meshes the new with the old." 

BD Hotels owner Ira Drukier is partnering with De Niro on the project, just as he did with the Greenwich Hotel. He refers to the star as "Bob." 

Drukier told CNNMoney that the new hotel would have a similar homey feel to the 88-room New York operation. Rooms in the Greenwich Hotel start around $600 per night and some special rooms cost thousands.

De Niro also co-founded Nobu Hospitality Group, alongside renowned chef Nobu Matsuhisa, which includes 32 restaurants and nine hotels.

But De Niro's business ventures don't all go smoothly. The Nobu Hotel in Manila, which De Niro co-owns, was recently named the world's worst new luxury hotel by Luxury Travel Intelligence.

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