Kobe Bryant Launches $100 Million VC Fund, What Could Go Wrong?

For Bryant, the goal is to create an enduring mark on society that goes beyond the cyclical nature of sports. “Playing basketball, the focus is always on winning. Winning championships, winning championships, winning championships,” he told CNBC’s Squawk on the Street. “Now, championships come and go. There’s going to be another team that wins another championship, another player that wins another MVP award.”

During his tenure at the Lakers, Kobe, named after the famous cut of beef in Japan, wants to win in business because the legacy of a great company is more long lasting than in sports.

“If you really want to create something that last generations, you have to help inspire the next generation, and they create something great, and then that generation will inspire the one behind them, right? And that’s when you create something forever. And that’s what’s most beautiful,” he said.

While threading the needle on a pass or winning the NBA’s Most Valuable Player Awared in 2008 was a thrill, he says it all pales in comparison to his current role. “There is no greater feeling that helping an entrepreneur” be successful in business, he said.

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