Apple is holding a launch event at its headquarters in Cupertino, California, on Sept. 7. The company is expected to announce new iPhone models, as it has every September since 2012.
Apple has used prerecorded videos for its launch events since early 2020 thanks partly to Covid restrictions, and this will be the first iPhone launch with an in-person component since 2019. Apple is streaming the launch event online on its website and YouTube in addition to inviting some media to its campus.
Apple’s hype-filled fall launches are a signature event for Apple. They typically draw millions of simultaneous viewers on YouTube. They garner attention from around the world and set the stage for a holiday marketing blitz during the last three months of the year, which is when Apple’s sales are the highest.
This year’s event has the tagline “far out,” which could refer to features such as night-sky photography.
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