***Urgent Update: Alkaline Water Company (TSX.V:WTER, OTC:WTER) set to ride legal marijuana wave with announcement of CBD-infused beverage division
 

BOTTLED WATER SALES SET FOR ANOTHER NEW RECORD IN 2018

New research uncovers opportunity to ride the bottled water wave with upstart company averaging growth of more than 100% a year and taking an ever-increasing bite out of the $1 TRILLION beverage industry1.
Alkaline 88 Water
Alkaline 88 Water
  • Since its launch in 2013, the Alkaline Water Co. (TSX.V:WTER, OTC:WTER) has grown at an average rate of 101% per year for its first five straight years since its first full year2
 
  • WTER announced plans to jump on the legal marijuana wave with the launch of CBD-infused beverages
 
  • WTER is experiencing massive market traction and expects revenues to explode as much as three times higher over the next twelve months making this year its biggest year ever!3
 
  • This early-stage alkaline water company is a potential lottery ticket that has gone largely undiscovered by the investment community, and WTER currently trades for around $2.00 a share
  • Since its launch in 2013, the Alkaline Water Co. (TSX.V:WTER, OTC:WTER) has grown at an average rate of 101% per year for its first five straight years since its first full year2
 
  • WTER announced plans to jump on the legal marijuana wave with the launch of CBD-infused beverages
 
  • WTER is experiencing massive market traction and expects revenues to explode as much as three times higher over the next twelve months making this year its biggest year ever!3
 
  • This early-stage alkaline water company is a lottery ticket that has gone largely undiscovered by the investment community, and WTER currently trades for around $2.00 a share

The Trend is Massively Benefiting WTER

Alkaline 88 Water
Alkaline 88 Water

It’s so rare to see a company begin operations and experience exponential success on the scale of the Alkaline Water Co. (OTCQB: WTER TSX.v: WTER) within the first 5 years of business.

WTER now has its products in 40,000 stores across all 50 states.

WTER’s expansive distribution network has placed its in-demand products in 60% of the top 75 retailers and distributors4, as ranked by Supermarket News, and WTER expects to see its product on the shelves of 80% of the top 75 within the next year.

Americans are simply demanding healthier beverages and WTER’s bottled water is in perfect position to supply surging demand!

Doctors around the world are validating the benefits of drinking alkaline water, and people now have a way to obtain it through WTER’s affordable, mass produced product currently on the market, called Alkaline88.

WTER’s bounding success is just the start though.

Bottled water is big business. In the US, bottled water sales reached a record $17 billion last year.

And bottled water is only getting bigger. Global bottled water sales jumped 12.3% last year and Zion Market Research projects bottled water sales to grow another 39% by 20205.
The growth for Alkaline Water doesn’t stop there though.
 
Alkaline Water also recently announced it was targeting another growth market outside of the booming bottled water market.
 
The company announced in September it was creating an entire new division focused on beverage products infused with marijuana and CBD.
 
The infused beverage market is at the heart of the legal marijuana growth wave sweeping North America and Alkaline Water is positioning itself to go along for the long and lucrative ride.
 
The ongoing growth in health-focused bottled water like Alkaline Water’s established Alkaline88 brand and the marijuana and CBD-infused beverages puts two tailwinds at this fast-growing companies back.
 
 

THE ALKALINE WATER EDGE

Even A-List celebrities — such as Jennifer Anniston, Gwyneth Paltrow, and Mark Wahlberg — are attributing health and vitality to their alkaline diet changes.

This is leading some of them to invest large sums of money into the premium water sector. High-profile names are pouring massive amounts of money into the health trend.

Celebrities Mark Wahlberg and Sean Combs have invested their own money into AquaHydrate, but WTER still outsells them in Southern California markets. Even megastar Jennifer Anniston has invested in Smart Water6!

Bill Clinton told CNN’s Wolf Blitzer he lost 24 lbs. on an alkaline diet7… Emerging premium brands should command record-setting bid. A bonanza for investors who spot the top buyout prospects early.

Alkaline Water Is Gaining Global Recognition
5 Reasons to Consider Shares of WTER
  • WTER’s management is committed to making Alkaline88 the #1 best-selling alkaline water across the country.
  • The company reached $12.7 million in revenues in 2017, up from $7 million in 2016. WTER has projected $40 million in sales this year after focusing on expanding its distribution network for years.
  • Company expects to be in more than 50,000 stores nationwide by the end of FY 2018.
  • Alkaline88 has exploded from 35 of the top 75 grocery retailers in 2016 to 45 top retailers last year… and expects to sell through 60 of the 75 major outlets this year.
  • WTER recently doubled its bottling capacity to support $48 million in revenues per year
 
 
 

THE LONG, SLOW DEMISE OF SODA:
THE INDUSTRY IS SHIFTING FROM SUGARY DRINKS TO HEALTHIER OPTIONS

“The drop in soda consumption represents the single largest change in the American diet in the last decade.” -- The New York Times

Newspapers from the Wall Street Journal to USA Today have widely reported the shocking demise of soft drinks.

Soda sales peaked in 1998 and last year was the 13th straight year of declining sales.

In a bid to save themselves, the big boys in the beverage industry have gone to extraordinary lengths to maintain market share in the $1 trillion global nonalcoholic beverage industry.

  • Coke and Pepsi have voluntary agreed to reduce the calories per person each company sells by 25% by 20258.
  • Government taxes on sugary soft drinks are crushing sales. After Philadelphia levied a “sugar tax” on sodas, a stunning 40% fewer residents consumed them on a daily basis.
  • Global sales of bottled water will skyrocket to $280 billion annually by 20209.
  • Bottled water overtook soda as the largest beverage category in 2016, when it reached $16 billion in sales in the US10.
  • Sales of “naturally positioned” bottled waters like Alkaline88 grew 10X faster than shelf-stable coffee and hot cocoa. Alkaline water as a natural beverage, is part of the fastest-growing segment in the nonalcoholic beverage market.
buyout fever
vitamin water
Coca-Cola purchased the VitaminWater brand for S4.1 billion... approximately 11.7 times VitaminWater’s revenues11.
arizona iced tea
Arizona Iced Tea at one point, turned down an offer from Coca-Cola for $2.1 billion. Bottled tea isn't even a new product, but 4.2 times annual sales, just wasn’t sweet enough to make the deal happen.
fuze
Coca-Cola also purchased FUZE for approximately $300 million, just a little over 2 times annual sales.
honest tea
Coke still wasn’t done. They bought its first share of Honest Tea paying $43 million for just 40% of the tiny new company, which was earning $23 million in sales – which came out to approximately 4.7 times annual sales.
sobe
Pepsi-Cola purchased SOBE for $378 million. This amounted to 4.2 times annual sales.
Seattle’s Best Coffee
Starbucks bought Seattle’s Best for $72 million... an estimated 4.5 times Seattle’s Best Coffee $16 million in annual sales.
bai
In November 2016, Dr. Pepper Snapple Group paid $1.7 billion to acquire functional beverage maker, Bai Brands. DSNG wanted success in this category so badly it paid Bai 7.4 X annual sales!
KeVita
Also in 2016, PepsiCo bought KeVita, a functional sparkling beverage, at an undisclosed price between $200 and $300 million—which was as much as 6.5 times Kevita’s $46 million in sales for the previous 12 months
The opportunity to partner with a company taking the benefits of alkaline water to the public in a massive way is here.
vitamin water
Coca-Cola purchased the VitaminWater brand for S4.1 billion... approximately 11.7 times VitaminWater’s revenues11.
arizona iced tea
Arizona Iced Tea at one point, turned down an offer from Coca-Cola for $2.1 billion. Bottled tea isn't even a new product, but 4.2 times annual sales, just wasn’t sweet enough to make the deal happen.
fuze
Coca-Cola also purchased FUZE for approximately $300 million, just a little over 2 times annual sales.
honest tea
Coke still wasn’t done. They bought its first share of Honest Tea paying $43 million for just 40% of the tiny new company, which was earning $23 million in sales – which came out to approximately 4.7 times annual sales.
sobe
Pepsi-Cola purchased SOBE for $378 million. This amounted to 4.2 times annual sales.
Seattle’s Best Coffee
Starbucks bought Seattle’s Best for $72 million... an estimated 4.5 times Seattle’s Best Coffee $16 million in annual sales.
bai
In November 2016, Dr. Pepper Snapple Group paid $1.7 billion to acquire functional beverage maker, Bai Brands. DSNG wanted success in this category so badly it paid Bai 7.4 X annual sales!
KeVita
Also in 2016, PepsiCo bought KeVita, a functional sparkling beverage, at an undisclosed price between $200 and $300 million—which was as much as 6.5 times Kevita’s $46 million in sales for the previous 12 months
The opportunity to partner with a company taking the benefits of alkaline water to the public in a massive way is here.

As WTER sales continue to grow exponentially, it could demand a very high premium in the event of a buyout from one of the other beverage giants, rewarding early shareholders handsomely.

As we’ve seen, fast-growing companies in the beverages industry have been acquired at an average of 4-5X annual sales.

With WTER’s sales forecasted to reach $40 million by the end of this year, the buyout price for The Alkaline Water Company could be over $100 million to $200 million, even at the low end of that range.

But the industry is getting desperate. Since 2016, buyouts have more often averaged 5-6 X sales. And Alkaline88 is anything but average.

It’s in the enhanced water category, and WTER owns “ALKALINE” in that category. Just like Vitamin Water owns the ‘VITAMIN” concept, which Coke bought at a huge premium of 11.7 X sales.

At 6X sales, the more recent range for buyouts, early WTER investors could see every $10,000 invested potentially soar to more than $35,000. The share price would zoom for around $2.00 to $7.00 or more.

THE TURNING POINT: CONSUMPTION OF BOTTLED WATER IS NOW HIGHER THAN SODA
  • WTER is benefitting greatly from the massive shift from sugary drinks to healthier alternatives.
 
  • WTER has penetrated all the major grocery chains and 40 of the top 75 retail and distributor channels in the US. It is now sold in all 50 states.
water bubbles up

WATER GOES HEALTHY WITH HIGH TECH

QUOTE
QUOTE

The goal for WTER is to offer the benefits of alkaline water on a widespread basis in a cost-effective and affordable alternative to costly home-filtration systems.

Alkaline88 is now available in all major chains and across all 50 states.

Sales are growing exponentially. Alkaline88 achieves its 8.8 pH level through a state-of-the-art, completely chemical-free process.

Alkaline water delivers the ideal pH for health, which aids and enhances our vitality to face a busy, modern lifestyle. Small bottles are convenient, and Alkaline88 proudly introduced single serving sizes in 2016. But the company stands behind its commitment to making the healthier water choice practical and affordable in bulk 3-liter and 1-gallon jugs.

The Alkaline Water Co. employs a state-of-the-art Electrochemically Activated Water (ECA) system to create 8.8 pH drinking water without the use of any harmful chemicals. The ECA process uses specialized electronic cells coated with a variety of minerals to produce scientifically-engineered, pure, clean, alkaline water.

The company further incorporated 84 trace Himalayan minerals that are considered to be the best in the world.

 

The Revenue Stream Is Rapidly Growing

WTER is one of the first alkaline water companies that has truly infiltrated the grocery store industry. The numbers are staggering, and the opportunity for a major player like Coca-Cola or PepsiCo to come in and buyout this company is becoming a viable reality as Alkaline Water Co. continues to expand aggressively. WTER is still ramping up sales by 80% a year.
  • Alkaline88 is now available in all 50 states at more than 40,000 locations.
  • The company expects to realize $24 million or higher revenues in 2018, nearly double its 2017 sales of $12.7 million.
  • In 2014, WTER’s sales were barely a half a million dollars. That skyrocketed to $3.7 million in 2015, and 7 million in 2016.
  • After a start like that, most companies slow down, but WTER increase sales 80% last year and expects to grow them another 89% or more this year. WTER is perhaps the most impressive, under-appreciated, story in the nonalcoholic beverage market today.
GRAPH
GRAPH

Year After Year — Advancing Sales

FY 2014    +3,578%
FY 2015    +569%
FY 2016    +92%
FY 2017    +80%
FY 2018    +55%*
FY 2019    +189%**
(*projection based on sales
from first nine months of fiscal year)
(**official company projection)

BIG PAYOFFS FROM NON-SODA BEVERAGE BOOM

Experienced investors love upstart beverage companies.

Frankly, there aren’t many other places where they can make massive gains outside of small, fast-growing beverage companies. Take a quick look at these huge beverage stock winners to see for yourself:

  1. SodaStream (SODA)
    ...which allows users to make sparking water at home, soared from $12.67 in 2016 to $84 in 2018. The total potential gain was 563% in less than three years.
  1. National Beverage Corp (FIZZ)
    ...has grown steadily over the years and has a full beverage line-up including Asante, a vitamin-infused water, and Crystal Bay, a zero-calorie flavored water. FIZZ shares have climbed from $7.83 back in 2008 all the way to more than $113 today. The total potential gain on FIZZ was 563% over that time.
  1. Cott Corp (COT)
    A leader in coffee and tea extracts. It has parlayed it’s “non-soda” business into massive growth over the years. Investors who spotted COT early on could have bought in at 76 cents in 2009 and rode it all the way to $16.50 today. They’d also be sitting on potential gains of 2071%.
  1. Monster Beverage Corp (MNST)
    ...was another massive non-soda success story. Each share today is trading for $57 today. Meanwhile, they were the equivalent of just $0.08 a share back in 2003 when soda was at its top. From then to now that’s a total potential gain of 71,150% (that’s not a typo!).
  1. Alkaline Water Co. (CDN:WTER, USA:WTER)
    The next massive beverage stock winner? It has happened before…the only difference is that you’re seeing it now it when it’s just starting to take off.
 

WTER Is Headed Up with Impeccable Leadership

Richard A. Wright, Alkaline Water Co.’s CEO, is a former director of one of the “Big Four” accounting firms.

He brings over 34 years of experience to WTER as a CPA, entrepreneur and senior executive. He has extensive working knowledge of all the key areas of finance needed to propel WTER forward and keep it on sound financial footing.

It is most important to beverage stock investors, however, that the management knows how to take advantage of its market position.

Small, innovative companies with the kind of success WTER is demonstrating are likely to attract buyout offers, and Wright is unusually qualified to guide the company in that event.

Throughout his career Mr. Wright has consulted on or taken part in over 100 mergers or acquisitions and has consulted with over 500 companies on sophisticated tax and financial planning matters.

Mr. Wright also operates a private tax and accounting CPA firm in Scottsdale, Arizona (Wright Tax Solutions PLC) and heads Wright Investment Group, LLC a small equity participation firm that provides seed capital through micro loans and financial expertise to start-up enterprises.

Don’t Let this potential Lottery Ticket Get Away!

 

ALKALINE WATER COMPANY TAKES LEAD IN MARIJUANA AND CBD-INFUSED BEVERAGE RACE


Alkaline Water is on the path for massive success going forward.
 
But a great opportunity with Alkaline Water just got even better.
 
The financial world was floored when it was discovered Coca-Coal was in talks with a leading marijuana company to create an entire business segment feature marijuana-infused beverage.
 
Indicators of a new massive growth market don’t come much clearer than that.
 
Alkaline Water is all over it too. The company recently announced the formation of a new corporate division to develop a beverage line infused with marijuana derivates like CBD.
 
The opportunity for early movers like water into this new beverage growth market are big too.
 
Matt Karnes of Greenwave Advisors told Forbes, “In terms of the CBD market size, I estimate an almost $3 billion market by 2021. Right now there are 15 states that allow CBD only -- this is in addition to the 28 states plus DC that have legalized medical marijuana.”
 
This market is a natural complement to Alkaline Water’s core business.
 
Alkaline Water has spent years developing production facilities and a distribution network as grew it’s Alkaline88 water product from nothing to tens of millions of dollars in a few short years.
 
A CBD-infused water or similar product will be fit right in and will amplify the value of Alkaline Water’s production capabilities and distribution network.

It’s simple really.
 
There’s a big race for marijuana and CBD-infused beverages.
 
Alkaline Water is an early mover and has all the advantages of a proven and consistent growth company.
 
The launch of an infused beverages will keep Alkaline Water setting sales and growth records for years to come.  
 
And it all makes great opportunity even better.

CONSIDER SHARES OF THE ALKALINE WATER CO.
(TSX.V:WTER; OTC:WTER) TODAY

A buyout from a major company such as Coca-Cola, PepsiCo, or Dr. Pepper Snapple Group could mean major returns for early investors.

A generational shift is taking place in the nonalcoholic beverage industry.

Consumers are abandoning soft drinks, and most of them are turning to water in its place. WTER could see massive gains as it continues its historic trajectory.

At the 5-year mark, when most companies would be slowing down considerably, WTER is still poised for another year of near-100% growth. In fact, if its most recent month is a guide, WTER could explode through that mark this year.

Consumers concerned about their health are turning to bottled water, which is slowly destroying the core brands that made Coca-Cola and PepsiCo the giants they are today.

Bottled water surpassed carbonated soft drinks as America’s favorite bottled beverage in 2016 and the gap is growing wider each day.

This monumental shift in consumer preference has proven to create enormous opportunities for investors as money flows into new companies and new brands.

The launch of an infused division only adds to Alkaline Water’s potential. The opportunity to launch a beverage infused with marijuana or CBD is a big one and Alkaline Water is in position lead the way.

There is no telling how high this stock can go once the investment community gets the full lowdown on this amazing story.

It is still extremely early in the game, and WTER has proven to be a major contender. In a world that is shifting away from sugary beverages and switching to noncarbonated drinks like teas, bottled water, and juices, WTER has positioned itself across all 50 states to thrive meeting this ever-increasing demand.

WTER is currently trading around $2.00 and I am suggesting you immediately give WTER your full attention before it’s too late.

Look at the facts in this report, call your broker, visit the company website at thealkalinewaterco.com.

WTER is your opportunity to be in the right spot at the right time, at the forefront of $1 trillion beverage market today.


 

1. Global beverage industry size $1.9 trillion -https://www.businesswire.com/news/home/20170331005329/en/1.9-Trillion-Growth-Opportunities-Global-Beverage-Market 

2. 101% average annual sales growth - $552,000 million (2014) to $13.8 million (for nine months of 2018) -Source: SEC filing

3. Three times higher revenue and record year -  Record year FY 19 - $40 million forecasted sales from company - Source: https://ir.thealkalinewaterco.com/press-releases/detail/189/alkaline-water-company-inc-achieves-record-sales-in-may

4. 60% of Top 75 retailers - Source: https://ir.thealkalinewaterco.com/press-releases/detail/185/alkaline88-adds-120-raleys-locations

5. Zion Market Research bottled water claims - Source: http://www.enpress.com/site/8-stats-bottled-water-business/

6. Jennifer Aniston water claim - Source: https://www.shape.com/celebrities/interviews/jennifer-aniston-answers-our-nosy-questions-about-smartwater-lady-gaga-andd

7. Bill Clinton loses 24 pounds on alkaline diet - Source: https://chansonalkalinewater.com/former-president-adopts-an-alkaline-diet/
Quote: "Single largest change in the American diet in the last decade" - NY Times - source: https://mobile.nytimes.com/2015/10/04/upshot/soda-industry-struggles-as-consumer-tastes-change.htm

8. Coca Cola calorie cut commitment – Source: https://www.wsj.com/articles/slow-start-for-soda-industrys-push-to-cut-calories-1479837601

9. Global water sales reach $280 by 2020 – Source: https://www.wqpmag.com/global-bottled-water-market-reach-280-billion-2020-0

10. Bottled water surpasses soda sales in USA – Source: http://fortune.com/2017/03/10/soda-tax-bottled-water-americans/

11.Coca Cola buys Vitamin Water for $4.2 billion cash and 11.7 P/S ratio – Source: https://www.google.com/search?q=vitamin+water+buyout+11.7+times+sales&rlz=1C1CHBF_enUS776US776&oq=vitamin+water+buyout+11.7+times+sales&aqs=chrome..69i57.8868j0j7&sourceid=chrome&ie=UTF-8
 
101% average annual sales growth - $3.7 million (2015) to $13.8 million (for nine months of 2018) -Source: SEC filings 

Historical stock data (not adjusted for splits):

SODA - $12.67 (2016) to $84.00 (2018) – 563%

FIZZ - $7.83 (2008) to $113 (2018) - 1343%

COT – $0.76 (2009) to $16.50 (2018) - 2071%

MNST - $0.08 (2003) to $57.00 (2018) – 71,150%

https://www.statista.com/statistics/237832/volume-of-bottled-water-in-the-us
https://globenewswire.com/news-release/2017/05/26/998349/0/en/Global-Bottled-Water-Market-will-reach-USD-280-0-Billion-by-2020.html
https://www.persistencemarketresearch.com/market-research/us-bottled-water-market.asp
Essentia doubled its revenue in 2017, ending the year with approximately $124MM in retail measured sales. https://www.bevnet.com/news/2018/essentia-water-closes-2017-record-revenue. WTER’s sales for FY 2017 were $12.7 million.
WTER reported most recent quarter sales at $6 million (X 4 = projection of $24 million) https://ir.thealkalinewaterco.com/press-releases/detail/186/alkaline-water-co-finishes-fiscal-year-2018-with-record.
Already in 40,000 stores, assuming a 25% increase in outlets. Currently in 60% of top 75 chains and distributors, but aiming to be in 80% by the end of this year. This number can be adjusted downward to 45,000 if that projection is too bold.
https://www.sciencedaily.com/releases/2018/04/180412085739.htm
https://globenewswire.com/news-release/2017/05/26/998349/0/en/Global-Bottled-Water-Market-will-reach-USD-
http://www.bottledwater.org/economics/bottled-water-market
https://www.bevindustry.com/articles/90885-consumers-opt-for-healthy-functional-beverages



 

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