Why Pokemon Go’s Popularity Won’t Last For Long

Right now Pokemon Go is a massive success. Not only has the iOS and Android game become an overnight cultural phenomenon, but it's also resulted in publisher Nintendo's shares skyrocketing, adding over $7 billion to the company's value since its launch on July 6th. All that, and it hasn't even received a proper global release yet, with its rollout instead being gradual as Nintendo look to prevent their servers from buckling. But it won't last.

Don't get me wrong, I'm enjoying my time with Pokemon Go. I think it's a great little game that is actually having a positive impact on its players, forcing them to venture outside and explore the world around them in order to catch cuddly Pokemon to add to their collection. It's brightening up the morning commute for many workers, giving them a reason to make the daily trek to their office outside of earning money, and is actually getting people to socialize with strangers who are also playing the game.

However, despite this initial tremendous wave of popularity, Pokemon Go is ultimately doomed to be a flash in the pan success, with there seemingly being no way for developer Niantic to prevent this from happening.

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