Vitamin Shoppe Launches CBD Line Using US-Grown Hemp

The Vitamin Shoppe has launched its first proprietary CBD products after first debuting the hemp-based products in its stores last year. CEO Sharon Leite said the product launch for the plnt and Vthrive brands “further establishes the Vitamin Shoppe as the trusted national destination for CBD innovation and as a leader in health and wellness solutions.”

The brands use CBD derived from U.S.-grown hemp.

In August of last year, the retailer also launched an online and in-store CBD HQ concept after the company experienced “robust interest” in CBD products, the company said in a press release.