Intense interest in the matchup between the Chicago Cubs and the Cleveland Indians, the two teams with the longest title droughts in baseball, have pushed Fox’s ratings -- and its ad rates -- to recent highs. The $500,000 price tag is up about 20 percent over Tuesday’s Game 6, when the network was charging about $400,000, according to an ad buyer who asked not to be identified discussing private information.
Game 6 -- in which the Cubs evened the series at three games each -- drew 23.4 million viewers on the Fox broadcast network and was the most-watched World Series Game 6 since 1997, when the Florida Marlins faced the Indians, according to Nielsen.
The series concludes with Game 7 in Cleveland, which is likely to be Fox’s most-watched baseball game in 15 years. Through the first five games, the series was averaging an audience of almost 20 million per game, on track to be the most-watched World Series since 2004, when the Red Sox won their first title since 1918, the person said.
A $500,000 ad is expensive for baseball broadcasts, but it’s not Super Bowl money. It’s not even “Sunday Night Football” money. A 30-second spot on NBC’s prime-time weekend game costs about $674,000 on average, making it the most expensive commercial time on television, according to Ad Age.
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