Marijuana Consumer Group Launches Nationwide Get-Out-The-Vote Campaign

With the launch of a nationwide get-out-the-vote campaign this week, marijuana legalization advocates hope to muster cannabis consumers as a powerful voting bloc this November and maintain that momentum for elections to come.

Spark the Vote, a new effort by the nonpartisan Cannabis Consumer Policy Council (CCPC), is deploying in eight states, organizers said in a video presentation on Wednesday, with plans to expand further. On-the-ground “action teams” will be stationed at marijuana retail stores and cannabis-friendly businesses, they said, to register consumers to vote and encourage them to stay politically active. The initiative will also host virtual education and organizing sessions.

“Cannabis voters are an incredibly diverse and growing voting bloc that have already made real impacts in state and local elections,” the campaign said in a press release. “In an era where presidential elections are regularly decided by less than a million votes, cannabis consumers have a huge role to play in local, state and federal elections.”