GM is betting on its electric Equinox, starting at $30,000, to kick-start ‘massive adoption’ of EVs

• The all-electric Chevrolet Equinox EV is scheduled to go on sale in the U.S. next fall, starting at around $30,000.
• GM expects the new electric crossover to become a high-volume seller for the Detroit automaker, as it transitions to exclusively offer electric cars and trucks by 2035.
• The Equinox EV is expected to join electric versions of the Silverado pickup, Blazer SUV, and the less expensive and smaller Bolt EV and EUV models for Chevrolet.

DETROIT – General Motors’ second chance at establishing itself as a mass-market leader in all-electric vehicles is expected to begin next year with the arrival of the Chevrolet Equinox EV.

The all-electric crossover is scheduled to go on sale in the U.S. next fall, starting at around $30,000 – a price level many automakers haven’t been able to achieve as the cost to build electric vehicles and the batteries needed to power them continues to rise.

GM executives expect the 2024 Equinox EV, officially unveiled Thursday, to become a high-volume seller for the Detroit automaker, as it transitions to exclusively offer electric cars and trucks by 2035.

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