Elon Musk wants to sell you an entire 'solar roof'

08/10/2016 02:25 PM
Source: CNN Money
by: Seth Fiegerman

The idea is that instead of just selling solar panels that can be placed on someone's existing roof, SolarCity can sell the entire roof itself with the solar power capabilities built into it, potentially opening up a whole new market.

"If your roof is nearing end-of-life, well, you've got to get a new roof anyway," Musk explained. "And so, why not have a solar roof that's better in many others ways as well?"

Tesla made a $2.6 billion bid to buy SolarCity this month to unite two of Musk's businesses into an "integrated sustainable energy company."

That they are separate at all, despite similar origins and pursuit of the same overarching goal of sustainable energy, is largely an accident of history," Musk wrote in his updated "master plan" posted to Tesla's website last month to explain why the two companies should merge.

In that post, Musk first teased his long-term plan to build "stunning solar roofs" with SolarCity's technology and have them "seamlessly integrated" with Tesla's home battery storage technology.

"Solar and battery go together like peanut butter and jelly," Musk said on the earnings call Tuesday.

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