Coke Is Getting into the Cannabis Drink Market

The discussions over a possible product tie-up, reported by Canadian financial channel BNN Bloomberg, could open a new front in Coke’s battle to overcome sluggish demand for its sugar-heavy sodas by diversifying into coffee and health-focused drinks. 

The report said there was no guarantee that talks between the companies would be successful but Aurora shares responded by soaring 22 percent. Coke stock gained slightly on a New York market weakened by concerns over trade tariffs. 

The marijuana industry has been attracting interest from a handful of big corporate names as Canada and a wave of U.S. states move to legalize recreational use of the drug. 

However, U.S. corporations are still cautious about taking steps into a business that remains illegal under U.S. federal law.

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