Cannabis Doing Good Helps Companies Craft Approaches to Racial Justice, Sustainability and Social Responsibility

When Kelly Perez and Courtney Mathis launched their consulting company, kindColorado, six years ago to help cannabis companies build social responsibility and social equity programs, they quickly realized that more was needed to advance the equity and racial justice conversation in the industry.

Through working with businesses to build their community engagement programs, Perez and Mathis were able to slowly introduce discussions about ways to more directly address equity. Then, two years ago, the duo went a step further to launch Cannabis Doing Good, a separate company dedicated to helping cannabis businesses craft their own unique approaches to racial justice, sustainability and social responsibility.

The goal is threefold, Mathis says. First, Cannabis Doing Good aims to build a network of purpose-driven companies through the launch of a membership program and a consumer-facing business directory.

“For example, if you’re in Illinois and you’re looking to shop a black-owned business, women-owned business or a LGBTQA business, you can do that,” she says. “If you’re looking for a brand that has sustainable packaging or you’re looking for a brand that contributes to your local food bank, you can find companies in our purpose-driven business directory [and] use your dollars to support them.”