Alkaline Water Co. Targets $16.5 Billion Water Market -- SECFilings.com

Alkaline Water Co. Targets $16.5 Billion Water Market -- SECFilings.com
by is licensed under
SECFilings.com, a leading financial news and information portal offering free real time public company filing alerts, announces the publication of an article covering The Alkaline Water Co. (TSX-V: WTER) (OTCQB: WTER) and their mission to deliver premium water alternatives.


Starbucks Inc. is one of the most successful companies in the world. While anyone could go out and buy coffee grounds at the grocery store, the company envisioned a world where people would pay extra for premium versions of coffee. The stock soared from a split-adjusted $0.34 back in 1992 to more than $52.00 today, and the brand has become iconic in the United States and around many other parts of the world.

The Alkaline Water Co. (TSX-V: WTER) (OTCQB: WTER) hopes to accomplish a similar feat with bottled water. While tap water is nearly free and bottled water has become commoditized, consumer demand for premium, functional bottled water is on the rise. Investors looking for an early-stage success story may want to take a closer look at the stock as it gears up to expand its distribution and reach to even more customers in 2019 and beyond.

The $16.5 Billion Market for Water

Tap water may be nearly free but that hasn’t slowed the meteoric growth of the bottled water industry over the past 20 years. According to the Beverage Marketing Corporation, Americans drank about 13.7 billion gallons of bottled water last year, which represents a strong seven percent year over year increase. Bottled water revenue similarly rose 8.8 percent to $16.5 billion last year—and the faster growth in revenue suggests margins remain strong.

These trends show little sign of slowing. A Harris Poll conducted for the International Bottled Water Association found that more than 3-in-5 Americans (63%) say bottled water is among their most preferred beverages, which is slightly higher than coffee (62%) and much higher than soft drinks (58%). In addition, nearly all Americans (94%) believe that bottled water is a healthier choice than soft drinks and should be available wherever drinks are sold.

The biggest concern for the industry has been waste—but, data is on its side. Bottled waters, including caps, are 100 percent recyclable and are the most common item in curbside recycling programs. In fact, they make up just 3.3 percent of all drink packaging in landfills. Bottled water also contains much less PET plastic than soft drink containers since sodas need thicker plastic, and bottled waters are produced with a very low energy and water footprint.

Why Premium Waters Are the Future

Flavored and functional waters are projected to reach $36 billion in annual revenue by 2019, according to FoodBev. While carbonated soft drinks (CSDs) are still the largest beverage category, per capita consumption has been on the decline as consumers seek out healthier alternatives. Higher margin categories that have traditionally appealed to niche health and wellness customers are being welcomed by retailers into conventional channels.

High-alkaline water is one of the fastest growing segments in the premium functional beverage industry. By ionizing water, alkaline waters have fewer bitter low pH ions and higher overall pH levels. They are considered both cleaner tasting and more hydrating since higher pH levels translate to smaller clusters of molecules that are more readily absorbed. These waters may also have numerous health benefits.

While alkaline water research is early-stage, Healthline cites several studies that have shown it might help everything from acid reflux to diabetes and high cholesterol. The medical reviewers are quick to point out that more research is required beyond these small studies, specifically into other claims made by supporters, but the early research is promising and the functional water could help people improve their health.

Investing in the Next-Gen Industry

The Alkaline Water Co. (TSX-V: WTER) (OTCQB: WTER) offers investors with exposure to both of these trends. Unlike many development-stage companies, the company’s flagship product,  Alkaline88® is already a leader in the beverage space and is available in 40 of the Top 50 Grocers in the United States. The company’s products are available in over 40,000 retail locations across the U.S. and is forecasting 50,000 retail locations by the end of their fiscal year.

With seven strategically placed co-packing facilities throughout the country, the company is well positioned for continued expansion. These facilities have a combined wholesale production capacity of over $100 million and are located within 600 miles of 95 percent of the U.S. population. The company continues to regularly add new national retailers, most recently Walmart, Kroger, and Shopko.

The company’s revenue growth has been equally impressive. Between 2014 and 2018, the company’s fiscal year end revenues have grown from $600,000 to almost $20 million. The company is projecting $40 million by the end of fiscal year 2019. If it were included in the Inc. 5000 list of the fastest growing private companies, it would be #168 overall and in the top five beverage companies with its 435 percent growth since 2014 and projections for a 102 percent year over year increase in 2018.

Looking Ahead

The Alkaline Water Co. (TSX-V: WTER) (OTCQB: WTER) represents a compelling investment opportunity in the bottled water space. With an established brand that’s already rapidly growing, the company is well positioned to continue capitalizing on industry trends. The recent M&A in the beverage space could also prove beneficial for its multiple as many competitors are acquired at attractive multiples to help larger companies diversify. Furthermore, Alkaline was mentioned as a likely “Bolt-On M&A Target” in a recent report from Beverage Marketing Corporation.

For more information, visit the company’s website or download their investor materials.

Please follow the link to read the full article: http://analysis.secfilings.com/articles/205-alkaline-water-co-targets-16-5-billion-water-market

About SECFilings.com

Founded in 2004, SECFilings.com provides free real time filing alerts to over 600,000 registered members and offers services to help public companies grow their audience of interested investors.

SOURCE

--------------------------------------------


Please see full disclaimers at www.DynamiceWealthResearch.com applicable to all content provided by DWR , wherever published or re-published: https://dynamicwealthresearch.com/about/disclaimer
Disclaimer: This release/advertorial is a commercial advertisement and is for general information purposes only. This release/advertorial does not constitute an offer or solicitation to buy or sell any securities or individualized investment advice. This is a native advertisement, meaning it is an informational paid marketing piece. Dynamicwealthresearch.com (DWR) makes no recommendation that the securities of the companies profiled or discussed on this website should be purchased, sold or held by viewers that learn of the profiled companies through our website. Please review all investment decisions with a licensed investment advisor. DWR receives media support and payments ranging from approximately $25,000 to $150,000 to publish and/or distribute advertisements on behalf of a company. DWR retains any excess sums after expenses as its compensation. Dynamicwealthresearch.com (DWR)  and its owners, operators and affiliates may benefit from any increase in the share prices of the profiled companies. Dynamicwealthresearch.com (DWR) may be paid for services using options or free-trading shares. Dynamicwealthresearch.com (DWR) and/or its owners, operators and affiliates may be selling shares of stock at the same time the profile (or other information) is being disseminated to potential investors; Dynamicwealthresearch.com will not advise when it or its affiliates decide to sell. Investors must make all investment decisions based on their own judgment of the market and the particular securities.
This advertorial contains forward-looking statements that involve risks and uncertainties. This advertorial contains or incorporates by reference forward-looking statements, including certain information with respect to plans and strategies of the featured company. As such, any statements contained herein or incorporated herein by reference that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the foregoing, the words “believe(s),” “anticipate(s),” “plan(s),” “expect(s),” “project(s),” “will,” “make,” “told,” “could,” “might,” and similar expressions are intended to identify forward-looking statements. There are a number of important factors that could cause actual events or actual results of the company to differ materially from these indicated by such forward-looking statements. Certain statements contained herein are forward-looking statements as defined in Section 27A of the Securities Act of 1933 and 21E of the Exchange Act of 1934. Such statements include, without limitation, statements regarding business, financing, business trends, future operating revenues and expenses. There can be no assurance that such expectations will prove to be correct. Investors are cautioned that any forward-looking statements made by the company, or contained in this advertorial are not guarantees of future performance, and that the issuer’s actual results may differ materially from those set forth in the forward-looking statements. We undertake no obligation to update any statements made herein except as required by law. Differences in results can be caused by various factors including, but not limited to, the company’s ability to be able to successfully complete planned funding agreements, to successfully market its products in competitive industries or to effectively implement its business plan or strategies. To reiterate, information presented in this advertorial contains “forward-looking statements.” Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact and may be “forward-looking statements.” Forward-looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. More information on the company may be found at http://www.sec.gov where readers can review all public filings submitted by the company. Dynamicwealthresearch.com is not a certified financial analyst or licensed in the securities industry in any manner. The information in this advertorial is subjective opinion and may not be complete, accurate or current and was paid for, so this could create a conflict of interest.

 
Article Photo Credit: by is licensed under
Thumbnail Photo Credit: by is licensed under
DYNAMIC WEALTH RESEARCH

Analysis and insights into the newest trends and industries shaping the world and your wealth.

The world is more dynamic than at any time in History.
New Markets are opening up. Technology is accelerating. It’s changing everything.

And creating fortunes in the process.

Dynamic Wealth Research exposes the biggest and most profitable changes for our readers.
SHARE DYNAMIC WEALTH RESEARCH
© 2016 - 2024 DYNAMIC WEALTH RESEARCH, Privacy Policy, Disclaimer